Why Did Selena Gomez Start Rare Beauty? What Inspired Her?

Selena Gomez is one musician I love so much. I remember when she and Justin Bieber were dating, they were the talk of the town, but they’ll say, nothing last forever, they broke up.

You probably didn’t know, but Selena Gomez launched a brand called  Rare Beauty in September 2020 and it’s been doing well over the years. If you want to know the motivation behind why Selena Gomez started Rare Beauty, then you’re in the right place. 

Why Did Selena Gomez Start Rare Beauty

Below are some of the reasons why Selena Gomez started Beauty Rare:

1. Embracing Individuality

There have been different notions as to what beauty means to different people, the idea for Rare Beauty is to redefine beauty standards. Selena Gomez’s goal is to create a brand that will focus on accepting one’s self.

We all know that the beauty and fashion industry always promote unrealistic beauty standards, the reason for Rare Beauty is to assist people in embracing their unique beauty and not be ashamed of it

2. Mental Health Advocacy

Selene Gomez has always been a voice 0when it comes to mental health, she has always been advocating for it, she has talked about her struggle with anxiety and depression over the years,  and what better way to promote it than using her brand? 

Rare Beauty is more than a beauty or makeup brand, it’s an avenue to promote mental well-being and support the community. 

The Mission of Rare Beauty

Below are some of the missions of Rare Beauty:

1. Redefining Beauty Standards

According to Selena Gomez, one the brand mission is to build confidence among people to accept who they are and to encourage self expression. 

The mission of the brand is not to hide imperfections as people would call it, but to express one’s unique features. The brand believes that everyone is unique in their own special way.

A lot of people love the idea, I mean people are tired of the pressure meet up to unrealistic goal and standard.

2.  Fostering Inclusivity

You know one thing that set Rare beauty from others is because it’s offer different options for different skin type and different tone, so no matter who you are or the type of your skin, Rare beauty has got you covered and it has just that product for you.

This unique feature has set the brand apart because a lot of brand only focus on a particular type of skin, color or people

The Role of Authenticity

Below are some of role of Authenticity in the Rare brand:

1. Personal Connection

If there’s one person that’s authentic in the music industry, then it’d probably be Selena Gomez. She’s very very Authentic and this is one of the reasons why Rare Beauty is successful today.

She isn’t just sitting, folding her hands and doing nothing, Selena Gomez is very active in the development of the brand. Her involvement in the brand has won the heart of costumer around the world.

2. Transparency and Honesty

Unlike other brand that are not open or transparent, Rare Beauty is different. 

Everything is open about them, from their ingredient, to the manufacturing process and the causes it supports, the brand doesn’t hid anything. 

This transparency has made customers trust and patronize them.

The Impact of Rare Beauty

Below are some of the impacts of Rare Beauty:

1. Changing the Beauty Industry

Rare Beauty has had an immense impact on the beauty industry, and the impact can be seen in the fact that it has made other brands understand the concept of inclusivity and also Authenticity.

Rare Beauty has made its product available to customers of different colors, skin types, and races, it has set an example for other beauty brands to follow 

2. Supporting Mental Health Initiatives

It might sound unbelievable but most of the profit made from Rare Beauty sales goes to the Rare Impact Fund. 

The Rare Impact Fund is an organization by Selena Gomez to address the issue of mental health in society, and over the years, it has raised millions of naira for that course. Selena Gomez and her organization are really doing a good job in this regard. 

The Products of Rare Beauty

Below are some of the products of Rare Beauty:

1. Foundation and Concealer

Some of Rare Beauty’s products include foundations and concealers that anybody despite their skin type and color can use. 

I personally have used it and I can tell you that it is very good. Their foundation and concealer don’t seek to change your look, they bring out the beauty and charm that a person already has. 

2. Lip Soufflé Matte Lip Cream

Another product from Rare Beauty is their Lip Soufflé Matte Lip Cream, i haven’t used this before but some of my friends who have used it have said that the product is really good, I have seen reviews online and people are saying it is one of Rare Beauty’s standout products.

 What makes this product unique is the quality of the product used in making it, it is one of the best currently. 

3. Liquid Touch Weightless Foundation

The Liquid Touch Weightless Foundation is also among the amazing products by Rare Beauty. It is made in a way that provides coverage, but it is weightless on the skin.

 They use some of the best products to make it too. You can get the foundation in 48 shades and it doesn’t matter your skin type, anyone can use it. 

Conclusion

Just like I said in the opening of this article, Selena Gomez is one unique singers in the world, she isn’t just a singer, she is also a businesswoman, she is the owner of Rare Beauty and she’s someone who cares about the well being of other, especially their mental health and we can see this from the steps she has taken through her organization to tackle the issue of mental health in the society.

Selena Gomez through her organization has spend million to tackle the issue of mental health. Rare Beauty also has some of the best products as long as the beauty brand is concerned.

They have the finest foundation and concealer, Lip Soufflé Matte Lip Cream and Liquid Touch weightless foundation